The State of the Fitness Industry Report
Our definitive annual read on the UK fitness market — operator performance, consumer behaviour, pricing dynamics and the structural forces shaping the year ahead.
Leisure data has lived in silos for decades. We unify it.
Proprietary archive, agentic platform, independent research and bespoke consulting. Under one master brand, with the discipline of a single editorial team.
PinpointAI
Our agentic AI intelligence system, turning sector data into decision-grade analysis at speed. Lenses, Scopes and the full Pinpoint Analysis. Turning a postcode into a decision in seconds.
Trusted across the leisure economy
One data layer for the cohort.
A hierarchy of products; Snapshots, Lenses, Scopes, the full Pinpoint Analysis. An agentic AI orchestrating internal LDB data, external demographic APIs, and partner datasets in parallel. Synthesis is the product.
- Member · Site · Demand intelligence in a single query
- 30 years of LDB historical archive, instrumented and live
- National signal overlay. Weather, policy, economic indicators
- Strategic partner data and third-party sources, securely integrated
- Audit-ready, board-grade reporting
Cohort skews older, asset-rich and rural - groups N, D and F account for 23.4% of base, 1.8× the national benchmark. Recommend a wellbeing-led retention programme and a low-friction off-peak proposition for J and M (+11.6% combined).
Evolve Intelligence Stack. From raw signal to confident action
Evolve unifies three decades of leisure & wellbeing data into one auditable spine - then turns it into decisions you can defend. Four steps, one continuous workflow.
One data model.
14 archetypes.
Global population.
Every facility, member record, partner feed and public dataset is fused into a single, audit-traceable model. On top of it sits the Evolve Archetype framework — a behavioural segmentation of the entire adult population, mapped across three engagement tiers.
The archetypes are how operators, suppliers and investors stop guessing who's in their catchment, who they're really serving, and who they're missing.
From the practice
"We used to spend six weeks on a feasibility. With Evolve, we get a defensible answer before lunch. And the working out is auditable."
See your catchment, your category, your portfolio. In one view.
Book a 30-minute walkthrough with the Evolve team. Bring a postcode.